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Marketing research of mineral wool market in Uzbekistan

Marketing research of mineral wool market in Uzbekistan
Date: August-November 2018
Keywords: mineral wool, building materials, strategy development, Uzbekistan
Language: Russian
Description: The main goal of the research was to build a successful marketing strategy. In the course of the marketing research, the main parameters of heat-insulating materials used in Uzbekistan for various purposes were identified, and recommendations were developed for the entry of a new player to the market.
Methodology: Desk research – data obtained from the State Customs Committee of the Republic of Uzbekistan and the State Statistics Committee of the Republic of Uzbekistan; Face-to-face survey of B2C and B2B consumers, market experts, competitors. A face-to-face survey was also conducted, in which B2C / B2B consumers using similar products throughout the republic took part. A survey of competitors was conducted to determine their key advantages, weaknesses, supply chain, pricing policies etc.



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