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Marketing research of the market of interior doors in Uzbekistan

Date: May-July 2016

Key words: research, interior doors, Uzbekistan

Language: Russian

Description: The study includes 3 main sections: analysis of data on imports and statistics, the results of questionnaires, as well as conclusions and recommendations based on the results from the previous sections.

A survey of face-to-face B2C and B2B consumers was conducted, as well as interviews with experts in the field of interior doors (manufacturers, salesmen, repair and installation specialists). The consumer preferences concerning types, designs, coloring of doors were identified. Also, the most effective promotion channels were identified for successful entry into a highly competitive market.

Methodology: Desk research – data from the State Customs Committee of Uzbekistan and the State Statistics Committee of Uzbekistan. Face-to-face survey of B2C and B2B consumers, market experts, as well as “Mysterious Shopper” campaign.



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