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Marketing research of the furniture market in Uzbekistan

Date: 2017

Keywords: research, furniture, Uzbekistan

Language: Russian

Description: The study includes in-depth analysis of Uzbekistan’s production, imports, and furniture market potential. The analysis was based on data provided by the State Statistics Committee, the Customs Committee, the media and the Internet. Information on consumer preferences studied in the field study was examined, where B2C, B2B (including different spheres) and B2G consumers acted in the face of consumers. Experts of the furniture market (sellers, producers) and a separate group of designers were interviewed. The action “Mysterious Buyer” was held, according to the results of which there was a study of the assortment, prices and terms of sales in the outlets. Based on the results obtained, recommendations were developed for the further organization of production of furniture products.

Methodology: Desk studies – data from the State Customs Committee of Uzbekistan and the State Statistics Committee of Uzbekistan, the media and the Internet. Field research – face-to-face survey of B2C and B2B consumers, market experts, designers, as well as “Mysterious Shopper” campaign.



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