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Report on qualitative research by focus group method

Date: September 2017

Keywords: interior doors, focus group, Uzbekistan

Language: Russian

Brief description: This research was requested by a Customer in order to determine the future assortment of doors produced and accessories offered. During the research potential consumers were questioned on their opinion on brand and corporate style, preferred forms of communication, and as a result target audience was identified.

Methodology: Focus Group Survey



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