Date: September – November 2016
Keywords: internet, service evaluation, providers, tariff policy
The main goal of the research was to obtain necessary data to build a successful marketing strategy, determine the main parameters of the Internet service in Uzbekistan and to develop recommendations to improve the quality of service and optimize the tariff policy. To collect primary data face-to-face survey was conducted, in which B2C / B2B consumers were interviewed throughout the country. To evaluate the quality, service and maintenance of operators, bypassing the offices of Internet providers was carried out as a part of the “Mystery Shopper” campaign.
Methodology: Desk research – data was obtained from the State Customs Committee of the Republic of Uzbekistan and the State Statistics Committee of the Republic of Uzbekistan. Face-to-face survey of B2C and B2B consumers, market experts and “Mystery Shopper” campaign.