Marketing research of mineral wool market in Uzbekistan
Date: August – November 2018
Keywords: mineral wool, building materials, strategy development, Uzbekistan
The main goal of the research was to build a successful marketing strategy. In the course of research, the main parameters of heat-insulating materials used in Uzbekistan for various purposes were identified, competitors advantages and pricing policies were also studied, to developed recommendations for the entry of a new player on the market.
Methodology: Desk research – data obtained from the State Customs Committee of the Republic of Uzbekistan and the State Statistics Committee of the Republic of Uzbekistan. Face-to-face survey of B2C and B2B consumers, market experts, competitors.