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Marketing research of the market of interior doors in Uzbekistan

Date: May – July 2016

Key words: research, interior doors, Uzbekistan

Language: Russian

The main objective of the study was to determine the features of the future product line.
To obtain primary data, a face-to-face survey of B2C and B2B consumers was conducted, as well as interviews with experts in the field of interior doors (manufacturers, sellers, repair and installation masters). As a result, consumer preferences were revealed regarding the types, design, colors of the doors, as well as the most effective channels for promoting products in a highly competitive market.

Methodology: Desk research – data from the State Customs Committee of Uzbekistan and the State Statistics Committee of Uzbekistan. Face-to-face survey of B2C and B2B consumers, market experts, “Mystery Shopper” campaign.



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