Keywords: research, furniture, Uzbekistan
The study includes in-depth analysis of furniture production in Uzbekistan, imports, as well as market potential. Consumer preferences were studied by interviewing of B2C, B2B and B2G consumer sectors. A survey of furniture market experts (sellers, manufacturers) and a group of designers was also conducted. According to the results of the “Mystery Shopper” campaign, the assortment, prices and terms of sales in retail outlets were studied. Based on the data obtained, recommendations were developed on the further organization of furniture production.
Methodology: Desk research – data from the State Customs Committee of Uzbekistan and the State Statistics Committee of Uzbekistan, the media and the Internet. Face-to-face survey of B2C and B2B consumers, market experts, designers and “Mystery Shopper” campaign.